my education + experience
texas a&m commerce
bfa design communications
08/2001 – 12/2005amp agency
graphics supervisor
08/2017 - PresentAnheuser Busch, Blistex, Fora Foods, Ferrero Grp/Ferrara Candy Co., KDP, Kenvue (J&J) LALA Food, Newell, Promised Land Dairy, Reckitt, Riviana, Weber Grills at Home Depot
brand collaborations
Manage a group of up to 4 Studio Graphic Artists across multiple client teams and review all executional studio work before release.
Adapt/Convert national creative for execution across multiple retail media networks and third party agencies including Walmart, Sam’s Club, Target, Kroger, Albertsons, CVS, Walgreens, ADUSA Instacart and others.
Develop custom creative for shopper marketing and consumer promotions and campaigns from a strategic and often retailer-specific shopper concept.
Shopper marketing collaboration between account management, strategy and client leads; offering innovative creative solutions along with creative rationale aligned with client objectives and retailer guidelines.
“Shopperize” brand visuals for specific customized retailer and shopper programs both print and digital and participate in client presentations of work.
design associate
01/2016 – 08/2017rr donnelley & sons
Ann Taylor Loft, Circle K, Dollar General, Dr Pepper, Kohl’s, Kroger, Macy’s, Metro PCS, Old Forester, Target, ULTA Beauty
brand collaborations
Large format retail display prototyping including everything from dressing up fixtures with unique substrates, production processes, and material construction, to figuring out complex executions for existing client themes, all within budget.
Prepare client presentation decks with detailed prototype explorations for sales and pricing teams.
Develop client themes throughout a wide range of retail installations both for visual effect and shoppable executions (i.e. clings, overheads, headers, floor graphics, palette toppers and wraps, case stackers, and various aisle/fixture dress up elements.)
Manage Creative Service Department upon CD leave of absence, including managing creative and production teams from 3 production facilities to execute a large custom trade show booth, on-boarding and training for 2 new designers, and scheduling the production of prototypes with the entire platform sales team.
Coordinate with outside vendors to create unique movie promotion displays that utilize sound, motion and lights all within client budget, keeping the final execution easy to ship, install, and repurpose at the store level.
a.j. bart inc.
design associate
12/2014 – 12/2015Branding development and logo creation for client company divisions, along with collateral support for redesigning company-wide programs.
Prototyped retail display toppers for large national retailer including custom artwork, theme, and structural design. Developed custom die lines for these elements to be implemented easilyin-store by retail employees.
Employee appreciation/reward system packaging design, including product organization within packaging and specs for production/distribution.
Designed custom 3D indoor building signage.
Annual Report cover and theme design including interactive PDF and creation of various content for download from client site.
Store-front designs for major national retailer involving large scale, multi-substrate elements including large format production, dye-sub printing, wallpaper, window clings and supporting structural visuals as well as developing the theme to carry throughout the entire store.
AJ Bart Internal, Concentra, Frisco ISD, JC Penney, Rexel USA, rue21, SunnyD, Concentra
brand collaborations
ulterior motives inc.
creative services manager
09/2009 - 11/2015brand collaborations
Boston Pizza Canada, Einstein Bros. Bagels, KFC, Main Event, Pizza Hut, Saks OFF 5th, Steak ‘n Shake, Taco Bell, TGI Fridays, Tropical Smoothie Café
Organize and execute work flow process and production schedule for all clients managing a team of 2 designers.
Coordinate the development/release of different small and large format print pieces for corresponding national print program rollouts with account directors as well as the web content and development team to ensure the variables per-piece were represented correctly and performed adequately on web portal.
Proof and press check various projects on many different substrates and color match to pre-approved specifications for clients such as Steak ’n Shake, Einstein Bros. Bagels, TGI Fridays, Saks Fifth Avenue OFF 5TH and Whataburger.
Work directly with clients to streamline a revision/approval process for completing the 36 page Promotional Guide that accompanied promotional collateral kit rollouts arriving in stores.
Design custom promotional pieces for clients using brand guides and preparing conceptual custom pieces for client presentations and sell-in such as Boston Pizza Canada, Steak ’n Shake, Pizza Hut, KFC, Einstein Bros. Bagels and Taco Bell with very strict and very quickturnaround times.